Aigle Case Study
Aigle, founded in 1853 to produce rubber boots, today offers durable, functional, fashionable clothing, shoes and boots for men, women and children using innovative design, materials and production techniques. “Our philosophy is to help man live in harmony with nature, to experience the freedom of nature, and to discover all the pleasures and sensations it has to offer. Our store designs and visual merchandising must support those characteristics and we chose Mockshop to help us achieve that,” said Stephane Brault, Visual Merchandiser, Aigle. “Before we had Mockshop we were always playing catch up and were often late with our merchandising guidelines to stores. Now we are actually ahead of the game and can even advise our buyers on effective visual merchandising during the range building process. Mockshop has proven to be a superb communication tool that automates production of easy to use planograms that have harmonized our stores layouts and drive our sale conversion rates.”
“Aigle have dramatically improved their Visual Merchandising process. Within just 3 cycles of producing MockShop designs and planograms Stephane and his team felt ‘fully operational’ with the tool,” said Sjef van Dongen, Director, Visual Instinct, the local Visual Retailing Solution Provider.
Aigle’s ambition is to help man live in harmony with nature. Born in France in 1853, Aigle offers essential, contemporary products for men, women and children using innovative design, materials and production techniques to produce durable, functional, fashionable clothing, shoes and boots. Aigle achieves this responsibly and protects the environment by committing to minimize our ecological impact, both through their behaviour and the product design. For more information visit www.aigle.com.